Daily+Lessons

1/20/11 Seats Syllabus Brown Bag Introduction (discuss student choice - make on computer or bring in items)
 * Past
 * Present
 * Future
 * Hobby
 * Accomplishment
 * Other

Name Game Sign on to Wiki

1/21/11 Books Work on brown bag poster Present brown bag

1/24/11 - 1/28/11 Career Research Packet/Presentation

Wednesday - Guest Speaker - Ms. Patty Britton from Top Flight

[|Trivia] for 1/28/11

1/31/11 Career Presentations

2/2/11 Finish presentations

Collect student self assessment of presentation

Read pages 17 - 20 and 85 - 87

2/3/11 Watch video's and take notes on important facts and numbers

Read Article - Complete questions

2/4/11 Super Bowl Impact Study - Congratulations you're parents are sending you to the Super Bowl! Step 1: You will compile a __**detailed**__ list of expenses that you'll incur traveling to the Super Bowl. Use the Word document below to help compile your list. You must think of every penny you will spent from the time you leave your house until you get home. After collecting all of your information, prepare a detailed spreadsheet that breaks down all of your expenses. Step 2: From your list of expenses, figure out which will directly impact the local economy in Texas. Use a multiplier of 2.47 to figure out your total economic impact on the local economy. Then figure out how many people will be traveling to the Super Bowl and figure out what you believe the economic impact will be based on your calculations. Step 3: Be prepared to explain your spreadsheet to the class on Monday.

2/7/11 Present Economic impact study findings Find article that refutes the use of economic impact studies and do the following: 1. Post a link to the economic impact page of this wiki

2/8/11 Read articles from the economic impact wiki page. Write a minimum 1 page response to: Are economic impact studies useful, or just a waste of time? Be sure to include: 1. Facts that support your statement (use internal citations when needed) 2. Work Cited

Grading: 30 points for supporting your thesis with good explanations 10 points for format and work cited 10 points for grammar

2/9/11 Video - Marketing

2/10/11 Watch SWOT video

Camp Example

SWOT Exercise

Create a SWOT for your favorite sports team or company

2/11/11 Junior Achievement - Titan Challenge Economic Impact Paper - Due Today!

2/14/11 Review team/company SWOT In groups of 3 come up with a list of possible live events we could host and market this semester. Create a SWOT for your top three picks. Carousel Walk - Look at other groups SWOT analysis

2/15/11 As a group decide on an event we will host and market.

2/16/11 Junior Achievement - Titan Challenge

2/17/11 Create outline of items that need to be done in order to have a successful event. As a class create a rubric for scoring student involvement and participation.

2/18/11 Organize focus groups Run through sample focus groups

2/23/11 JA- Titan Challenge

2/24/11 Hold Focus Groups Review results

2/25/11 Create job list for live event Create duties required for jobs Assign jobs

2/28/11 What are aspects of a target market? -class activity Target Market Glogster

3/1/11 Work on Glogster Share with class

3/2/11 Junior Achievement - Titan Challenge

3/3/11 Share Glogsters Review Target Market Sites [|Site # 1] [|Site # 2] [|Site # 3] Time remaining: Frontline video on teens

3/4/11 CSB Presentation Sports Challenge - come up with sporting events

3/7/11 JA - Titan Challenge

3/8/11 Sports Challenge - come up with sporting events

3/9/11 Sports Challenge - Iron out needed information

3/10/11 Read and create outline for pages 122 - 130 Steps in Market Research - Class discussion and activity

3/14/11 Review steps in market research Discuss secondary research findings for "Increase NFL fan base of women" Discuss Collection of Data Discuss Reporting of Data - Look at example Students create a how-to sheet for creating a survey

3/15/11 Guest Speaker from York College's Sports Marketing Department

3/16/11 Work on Handball Tournament

3/17/11 Review How-to worksheets Create Survey for Handball Tournament Research advantages and disadvantages of primary research

3/18/11

Conduct surveys during lunches

3/21/11

Formulate results in class and create reports

3/22/11 - 3/25/11 Test on Target Market/Market Research Begin marketing/selling for the Battle of Buildings

Supermarket Video

3/28/11 Work on Handball Tournament

3/29/11

Begin Food Survey/Experiment

3/30/11 Handball Tournament/Prepare skit for Friday at lunch

3/31/11 Supermarket video on market research Personal Selling concept explained

4/1/11 Personal Selling in Cafe

4/4/11 [|What makes a good commercial] Watch commercials and discuss good and bad. In groups start coming up with 3 commercial ideas

4/6/11 Share ideas with class - evaluations start storyboarding

4/7/11 Finish storyboarding plan video shoot

4/8/11 Record commercial

4/11/11 Record commercial

4/12/11 Finish recording / start editing

4/13/11 Marketing Mix: Product __[]__

4/14/11 - 4/15/11 Marketing Mix Product project

4/18/11 Share event products

4/19/11 Sports Information: read article Write a business letter to Players Association with your thought and feelings from the article. Letter must be tactful and well thought out.

4/20/11 Product: Sporting Goods Class activities PRODUCT TEST: Friday the 28th. Read pages 76-84, 100-107, 144-150

4/21/11 Product Mix PRODUCT TEST: Friday the 28th. Read pages 76-84, 100-107, 144-150

4/26/11 New Product Development / Product Life Cycle [|Life Cycle Intro. video] [|Life Cycle Explained] PRODUCT TEST: Friday the 28th. Read pages 76-84, 100-107, 144-150

4/27/11 Read pages 100 - 107 answer questions on page 107 Discuss as class Product Life Cycle Project

4/28/11 [|Branding Quiz] Branding Video [|Top Brands] Read pages 144 - 150 Create mini-poster of the different types of branding: Manufacturer - Multi-Product / Multi-Branding / CO-Branding Intermediary Brands Generic Brands

4/29/11 [|Branding/Logo changes] Logo design [|website] Branding Project

5/2/11 Product Test Share Branding Project

5/3/11 Teacher Lecture - Price [|Price Fixing example - LCD.doc]

5/4/11

Online [|SCORE] Pricing tutorial with worksheet Create an account using your school e-mail address

5/5/11 - 5/6/11 Handball

5/9/11 __**TEST: THURSDAY**__

__**TODAY'S ASSIGNMENT**__ Create Pricing Strategies Poster: Create a poster that shows REAL examples of the following pricing strategies. Be sure to label each pricing strategy, include a picture of the product and a brief explanation of how your example exemplifies the strategy. Skimming – Penetration – Prestige – Odd-Even – Price Lining – Bundle – Loss-Leader – Yield Management - Non-Price - Target Pricing Use excel to create your poster. If you forget how to set up your document [|click here]. Grading: /10 points - Appearance /10 points - Focus and work in class /10 points - All strategies are included and accurate examples

Read pages 131-136 Create outline Watch you tube video [] Page 139, complete, be ready to share with class Research favorite sports product to find its methods of distribution.
 * Homework:**

Prepare for pricing activity

5/10/11 [|Coca-Cola Story] Write a summary of concepts discussed in this video that we have talked about in class.

5/11/11 Pricing Activity

5/12/11 LAX project
 * Pricing and Distribution Test**
 * Pages 108-114 and 131-136**

5/13/11 [|Bill Veeck] York Revolutions Promotions Project www.gameops.com

5/16/11 Guest Speaker: Paul Braverton - York Revolutions Promotions Director

5/17/11 Promotional Mix Web

Advantages and Disadvantages of different types of promotions Types of promotion worksheet [|Advertising and Sales Promotion.doc]


 * Chapter 8 TEST on Monday May 23rd. Complete the review sheet!**

5/18/11 Handball work

5/19/11 Personal Selling - Read pages 178 -182 Watch video example [|here]

5/20/11 Awards Assembly

5/23/11 Chapter 8 Test [|Sports Promotion Poster.doc] Print ad - create a print ad that will promote a college sport or program. see examples [|here].

[|How to make a poster in Excel] Your poster should not take up more then 6 pages.

When finished drop into my hand-in folder: Save file as __LastName.collegeposter__ (For those of you that think your funny and don't replace lastname with your actual last name, your file may not show up or be saved over by another comedian, hence earning you a 0 for the assignment.

5/24/11 Final Assigned

5/25/11 - 5/27/11 Work on Final

5/31/11 Seniors Present Final

6/3/11 Juniors and Sophomores Present Finals