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CENTRAL YORK HIGH SCHOOL =//SPORTS AND ENTERTAINMENT MARKETING//= =Course Syllabu**s** ** Spring 2011 ** =


 * Teacher: **Brian Stormes** Phone Number: **846-6789 ext 2321
 * E-mail: **bstormes@cysd.k12.pa.us

** COURSE DESCRIPTION ** The sports and entertainment industries are two of the most profitable in the United States. Marketing of sports and entertainment and marketing through sports and entertainment are the main focus of this class. Students will apply marketing principles to the sports industry and/or the entertainment industry. We will examine the economic impact of sports and entertainment as well as endorsements, sponsorships, product development, licensing, image, sales, promotion, pricing and more. Students will have the opportunity to explore careers and plan a sports and/or entertainment event. ** COURSE OUTLINE ** · Careers in Marketing · Economic Impact of the Sports Industry · Introduction to Marketing · Target Market/Segmentation · Marketing Mix · Endorsements/Sponsorships · Marketing Research · Marketing Plan Overview · Live Event Planning/Marketing

** TEXTBOOKS, RESOURCE MATERIALS ** Sports & Entertainment Marketing – Glencoe Marketing Series Supplemental materials – supplied by instructor ** GRADING: ** Your overall grade will be based on the following criteria and a total points system: Please check grades online! If you have any questions about your online grade see me after class or during ACP ** Make-up Work ** It is **__your responsibility__** to view the wiki page the day you return from an absence about make-up work. If you have questions and don’t understand an assignment it is **__your responsibility__** to ask questions. You have the number of days to submit missed work equivalent to your absence. The maximum number of days you have to submit missed work is 5 school days. ** Rules and Expectations: **
 * Classwork
 * Projects
 * Participation
 * Test
 * 1) All school rules apply!
 * 2) Be Responsible
 * 3) Be Respectful